T5G

Tamer Ghandour competes in the Lebanese Rally Championship with co-driver A. Georr. He needed more than a logo for his helmet: an identity that represents him as a driver today, while laying the foundation for a future Racing Management & Engineering agency supporting drivers and co-drivers across every facet of motorsport. The brand had to carry the same credibility in three worlds — the workshop, the rally stage and the sponsor’s boardroom.

We started with the brand DNA: engineered, disciplined, self-reliant, competitive, resourceful, driven, technical — and above all, perseverance. The approved direction, “Controlled Force”, turns Tamer’s initials into a faceted, three-dimensional element: sharp planes that read as speed and precision, outlined in a signature racing green. A wide, technical typeface sets “T5G”, with the 5 highlighted as the driver’s number and dedicated name plates for the car. After four rounds of refinement, the system was vectorised with a compact version and a full set of lockups.

T5G now has an identity that looks at home on a GR Yaris Rally2 door, a helmet, a race suit, the team’s equipment cases and a sponsor deck — instantly recognisable at 120 km/h and convincing in a meeting room. The next stages, full livery renders and the sponsor presentation system, build directly on the approved toolkit.