Brand identity & creative concepts · Beirut — Doha
Z IDENTT — aka The Identity — turns ambitious businesses into unmistakable brands. Strategy, naming, logos, visual systems and creative concepts, crafted in Beirut & Doha since 2007.
Who we are
We are a team of brand strategists, designers and creative thinkers who believe a great identity is never complicated — it is clear, distinctive and built to last.
Founded in 2007 as Assaf Publishers and relaunched in 2015 as Z IDENTT, we have spent almost two decades helping businesses across Lebanon, Qatar and the region find the visual and verbal identity they deserve — from the first sketch of a logo to a complete brand system and the concepts that bring it to life.
What we do
Branding is our core. Every service exists to make your brand clearer, stronger and more consistent wherever people meet it.
Logo, colour, typography and graphic language combined into one coherent, ownable identity system.
Brand DNA, audience, personality and positioning that give every design decision a reason.
Memorable names, taglines and messaging that sound like you — in Arabic, English and French.
Big creative ideas and campaign platforms that carry your brand across every channel.
Packaging, stationery, profiles and collateral — produced end-to-end with trusted printers.
Signage, livery, uniforms, templates and brand books that keep you consistent everywhere.
Selected work
A selection of identities and concepts. Every project has its own page with the story, scope and gallery.
How we work
01
We listen first: your business, your audience, your competitors and the ambition behind the brand.
02
Strategy, positioning and brand DNA are agreed in writing — so every creative decision has a reason.
03
Concepts are crafted, presented and refined with you until the identity feels unmistakably yours.
04
Final files, guidelines and real-world applications — ready for print, screen, signage and launch.
Part of the 88medias family
Z IDENTT operates under 88medias, our online-solutions company. That means your brand identity can flow straight into a website, e-commerce store, app or digital campaign — built by the same people who understand your brand.
Why Zidentt