About Zidentt
Z IDENTT — aka The Identity — is the brand & concept studio behind identities across Lebanon, Qatar and the region. A legacy we are proud of, and a craft we keep sharpening.
Our story
ZIdenTT, aka The Identity, was previously known as Assaf Publishers — a fast-growing company that, since 2007, has developed creative, high-end portals, publications and websites.
At Zidentt we call ourselves Identity Creators. Our designers deliver effective, creative branding for your company — from the first logo sketch and mascot inspiration all the way to the guidelines, printed collateral and the digital experience. We provide full corporate identity design and implementation, including end-to-end printing.
We combine creative ideas with innovative strategy to help our clients reach their business goals. Today we operate from Beirut and Doha, serve clients across the region, and work alongside our affiliates in Melbourne, Australia. Throughout the years we have built loyal relationships with our clients and partners — our growth has always come from their recommendation.
Being simple yet effective. That is the rule — and the common ground of all our successful projects.
Specialists in branding, digital and advertising. From big ideas to the finest details, effective communication gets people talking.
Fully integrated solutions built on brand guidelines, brand profile and brand communication — consistent at every touchpoint.
Our history
2007
Where it began — publishing, print and the first high-end web portals.
2015
Relaunched as The Identity: a media, branding & advertising agency.
2019
Our online-solutions company is born — web, e-commerce, apps & digital.
2025
Expanding to Australia with a new studio in Melbourne.
The founders
Two complementary profiles — engineering & operations, creative & product design — behind every identity Zidentt delivers.
Co-Founder & Managing Director
Charbel is the operational and strategic engine of Zidentt. A telecommunications engineer by training (Holy Spirit University of Kaslik — USEK), he spent more than twelve years at Alfa Telecommunications, where as RAN Optimization Supervisor he led task forces that measurably improved network quality of service, ran multi-million-dollar RFI/RFQ/RFP processes and supervised the acceptance of a 1,000-site 3G roll-out.
That same engineering discipline shapes how Zidentt runs: clear scope, structured timelines and a relentless focus on quality. He has managed Assaf Publishers since 2010, co-founded and leads 88medias — web design, e-commerce, mobile apps and digital marketing — and in 2025 co-founded OZ88MEDIA in Melbourne as Chief Technology & Operations Officer.
At Zidentt, Charbel leads client relationships, project management and business strategy, making sure every brand is delivered on time and ready to perform — online and offline.
Co-Founder & Creative Director
Jad is the creative mind behind the Zidentt look. A design and product leader with more than twenty years of experience, he has built high-end brand, UX and UI work for enterprises and multi-brand portfolios across Lebanon, Saudi Arabia and Qatar.
His career runs from graphic designer (2004) and senior designer at Lead Advertising (Malia Group), to marketing & communication executive for Coastline FM / KAUST in Saudi Arabia, and Creative & UX/UI Design Manager at Darwish Holding in Qatar, where he scaled teams of up to twenty creatives. Since 2015 he leads the design studio of 88medias and Zidentt.
Holding a Bachelor’s in Marketing, Advertising & Fine Arts and a Master’s in UI/UX Design from LABASAD — Barcelona School of Arts and Design, Jad unites brand and product: scalable design systems, sharp concepts and identities that work as hard on a screen as they do on a billboard.
What we believe
Clarity beats decoration. The strongest identities say one thing — beautifully.
We understand the business first, so the design is right for the market — not just pretty.
We care about your needs, keep our promises and respect your opinion — always.
Identities designed to scale with you — from a business card to a stadium livery.
Operating under 88medias
Since 2019 Zidentt operates as the branding arm of 88medias — keeping The Identity name alive while giving every client direct access to web, e-commerce, app and digital-marketing expertise.
