The challenge
La Prairie Village is a family farm park with a western, ranch-style experience. The name needed a mark with real character — playful for children, authentic enough for adults, and strong on signage, tickets and merchandise.
- Client
- La Prairie Village
- Date of execution
- February 2018
- Industry
- Hospitality & F&B
- Project fees
- Available on request
- Delivered by
- Zidentt
Overview
Logo and identity exploration for La Prairie Village, a western-themed farm park — five distinct directions, from ranch lettering to a cowboy-hat script, all inspired by vintage frontier signage.
Our approach
We started from vintage frontier references — saloon signs, ranch brands and old-west posters — and drew five very different directions, each with its own hand-made lettering. Every option was presented in context on weathered wood with rope and a cowboy hat, so the client could feel the brand, not just see a logo.
The outcome
The client received a clear, comparable set of five identity directions, presented side by side to choose and refine the final La Prairie Village mark.
Gallery
The identity in action
Deliverables
What we delivered
- Western inspiration mood board
- Option 1 — distressed ranch lettering
- Option 2 — cowboy-hat flourish
- Option 3 — framed frontier emblem
- Option 4 — lasso signature
- Option 5 — hand-lettered script mark
- Each direction shown in context on rustic wood
- Side-by-side comparison of all five
Like what you see?
