One thousand flavors in one place
Overview
Brand guidelines for Sandwich Station, a Doha restaurant brand serving Lebanese food, BBQ, bakery and catering — giving a fast-growing, franchise-ready concept one consistent look.
Born in 2018 with branches in Markhiya and West Bay, Sandwich Station was growing quickly and preparing for franchising. Its strong “station” idea — a one-stop shop for authentic Mediterranean food — needed rules so every branch, menu and post would look like the same brand.
We built the guidelines around the station roundel and a bold red-orange, pairing Montserrat with a matching Arabic typeface for bilingual menus and signage. Rich food photography and confident headlines — “A tasty sandwich is what you deserve.” — set a tone that is appetising, friendly and easy for any team to apply.
Sandwich Station now has a clear brand manual covering story, logo, typography, colour and stationery — a solid base for new branches and franchise partners.
Gallery
Deliverables
Like what you see?
